Zero to Hero: Rebranding a Library's Social Media

Authors

Hannah Brandon, Lincoln Memorial UniversityFollow
Molly A. Cross, Lincoln Memorial UniversityFollow

Conference

Appalachian College Association: Professional Development Day

Document Type

Presentation

Publication Date

5-2024

Abstract

Lincoln Memorial University (LMU) Libraries are rebranding our digital identity to stay modern, increase visibility, align with our mission and values, enhance audience engagement, gain a competitive edge, and adapt to social media trends. This refresh modernizes our image, boosts visibility, aligns with evolving values, enhances engagement, and allows adaptation to trends. LMU Libraries are updating their visual identity, refining messaging, engaging with their audience, and monitoring social media trends to ensure sustained relevance.

Rights

©Hannah Brandon and Molly Cross

Comments

See PowerPoint attachment to view additional notes.

Recommended Citation

Brandon, Hannah and Cross, Molly A., "Zero to Hero: Rebranding a Library's Social Media" (2024). Presentations. 3.
https://digitalcommons.lmunet.edu/presentations/3